If you’re engaging in influencer marketing in Australia, you’ve probably heard you should have an Influencer Agreement. What you may not know, is what to include in an Influencer Agreement. An Influencer Agreement is a legal document which sets out the agreement between the Influencer and the Brand in relation to the rights and obligations […]
Last week, the Victorian Civil and Administrative Tribunal was required to interpret the implied terms of a verbal agreement between a prominent Influencer and a Victorian cafe owner. The Roberts v Con Katsiogiannis Legacy case centred around the cafe owner’s failure to pay the Influencer for her posts on her Instagram account, which featured her […]
Influencer Marketing in Australia has become a tool of choice when it comes to advertising and marketing strategy. Brands of all sizes are now turning to it to help them grow a loyal customer base and increase their sales. Because it can be inexpensive (in some cases only costing an advertiser some free product) and […]
Gold Coast Lawyers highlight the top ten reasons to use a formal Influencer Agreement rather than agreeing terms in DMs
We highlight some key topics for inclusion in your social media services agreement.
Social media platforms such as Instagram have provided businesses with a significant opportunity for growth. Influencer marketing on social media platforms has grown in popularity and become a common part of marketing strategies. Influencer marketing usually involves a collaboration between Brands and Influencers, whereby certain Influencers are selected to assist in the promotion of the […]
Many people spend a significant amount of time on social-media during their lives, and indeed use the platforms as a personal form of storage for memories kept by previous generations in albums and boxes. The data may be of sentimental value (for example family photos and notes from friends) or financial value (for example an […]
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