Blue Clay Marketing + Video Creatives recently asked our social media lawyer, Tegan Boorman, to weigh in on some of the legal issues associated with influencer marketing campaigns in their article titled, “Are “Influencers” worth the money?”. You can read all about it here.
Engaging in an influencer marketing campaign is a commercial transaction, which should be agreed in a commercial agreement. If you need to have an influencer agreement prepared or negotiated, get in touch with Tegan.